+18%better value
Reverse shrinkflation
Sea Salt Kettle Chips
Why it's here
235 g for the same price, was 200 g for $4.49 - 18% more product, 18% better value.
| Size | Price | Unit price | |
|---|---|---|---|
| Before | 200 g | $4.49 | $2.24/100 g |
| Now | 235 g | $4.49 | $1.91/100 g |
Baseline: previous package size
Expected to end Jan 5, 2027.